Rockefeller Center Summer Style Guide

A personal series of mine, To-Go, was used as inspiration for a summer style guide for Rockefeller Center. Designed and commissioned by Pentagram. Styling and set-building was done by myself and JoJo Li.

Leftover food series have been done time and time again which is always on my mind when trying to keep my work different. I was surprised to see a series on leftover food/containers lead to a job photographing fashion, accessories and home goods, but that is the beauty of the creative process. And it was certainly great outcome with a talented group of energetic creatives.

A few images from the style guide and how the process began...

Image from "To Go" Series

Mock up given to me to tie in the style guide images to existing campaigns done with Top of The Rock environmental shots that involved linear structure

Set building in the studio