Sunday, June 10, 2012
New Cocktail Series Begins: THE GARNISH
This instagram I took below inspired me to start this series. As well as cocktails, light and fresh ingredients, which always seem to inspire me to play with my food and create images while doing so.
Thursday, June 7, 2012
Rockefeller Center Summer Style Guide
A personal series of mine, To-Go, was used as inspiration for a summer style guide for Rockefeller Center. Designed and commissioned by Pentagram. Styling and set-building was done by myself and JoJo Li.
Leftover food series have been done time and time again which is always on my mind when trying to keep my work different. I was surprised to see a series on leftover food/containers lead to a job photographing fashion, accessories and home goods, but that is the beauty of the creative process. And it was certainly great outcome with a talented group of energetic creatives.
Image from "To Go" Series
Mock up given to me to tie in the style guide images to existing campaigns done with Top of The Rock environmental shots that involved linear structure
Leftover food series have been done time and time again which is always on my mind when trying to keep my work different. I was surprised to see a series on leftover food/containers lead to a job photographing fashion, accessories and home goods, but that is the beauty of the creative process. And it was certainly great outcome with a talented group of energetic creatives.
A few images from the style guide and how the process began...
Image from "To Go" Series
Mock up given to me to tie in the style guide images to existing campaigns done with Top of The Rock environmental shots that involved linear structure
Set building in the studio
Monday, June 4, 2012
Cupcakes
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