Paige Novick 2012 Collection

New Work, J-Crew Features

 

Studio Rennovations Complete

Studio renovations are complete, kitchen is installed. Stay tuned for the welcoming Party!

Mandarin Oriental

Teamed up with Carbone Smolan Agency to photograph the new Mandarin Oriental Residence Elite Card

Foodies with a Personality!

We had some amazing foodies at the studio last week to model the launch of Epicurean Apparel Clothing Line

Chef, Fredrik Berselius of Frej

Lieti Hsu, Food Diva

Sommelier, Caleb Ganzer at DB Bistro Moderne

 

Nicole Chasza of Sea Bean Goods 

 Cesar Vega of Cafe Integral

Chef, Richard Kuo of Frej

Erin Zimmer of Serious Eats

Aaron Arizpe of Pocketfork

Gazpacho...Epicurean Apparel Style!

New Cocktail Series Begins: THE GARNISH

This instagram I took below inspired me to start this series. As well as cocktails, light and fresh ingredients, which always seem to inspire me to play with my food and create images while doing so.

Rockefeller Center Summer Style Guide

A personal series of mine, To-Go, was used as inspiration for a summer style guide for Rockefeller Center. Designed and commissioned by Pentagram. Styling and set-building was done by myself and JoJo Li.

Leftover food series have been done time and time again which is always on my mind when trying to keep my work different. I was surprised to see a series on leftover food/containers lead to a job photographing fashion, accessories and home goods, but that is the beauty of the creative process. And it was certainly great outcome with a talented group of energetic creatives.

A few images from the style guide and how the process began...

Image from "To Go" Series

Mock up given to me to tie in the style guide images to existing campaigns done with Top of The Rock environmental shots that involved linear structure

Set building in the studio

Paige Novick Spring/Summer Collection

Photography and styling by Sarah Anne Ward

Cupcakes

Caught up with a good friend and illustrator, Martha VanEtten the other day and we created these fun shots.

Criterium

 

 Another cocktail in my drink series that will run throughout LaCucina Italiana magazine this year.

Cutting the Cheese

The Boulevardier

 

Cocktail Assignment for NY Times Mag